Expand your Substack reach globally with Purchasing Power Parity (PPP) pricing

Easily maximize your Substack newsletter subscription by adapting your pricing to local markets and leveraging purchasing power parity.

Read how to integrate Substack
Substack x paritydeals

How to integrate Substack with ParityDeals

create deals

Create deals

Go to ParityDeals and add your newsletter by selecting ‘Create manually’ from the ‘Create deals’ dropdown.

select deal type

Select deal types and setup product info

Please note that you need to enter the exact website URL where you want to display the banner with the coupon code.

pricing rules

Verify discount percentage

Verify the discount percentage for each parity group. You can also add custom pricing for a specific country by clicking on 'Add custom pricing.'

Leave the coupon code fields empty; you will add them later once you finish setting up the offer links on your Substack account.

Create special offer

Create special offer

Navigate to your Publication’s settings > payments > Manage special offers. Select 'New special offer' and create an offer for each parity group defined on ParityDeals with different specific discount percentages.

Copy offer links

Copy offer links

Copy offer links from your Substack special offers list.

Paste offer links

Paste offer links

Now, return to the Paritydeals location deals page and paste the offer links that you created into the respective parity group coupon code fields.

Add anchor tag

Add anchor tag

Click on “Next” button and from the customization section, add an anchor tag to display the links instead of discount coupons. Here, you get the entered promotion URL in the {coupon_code} parameter.

Note: You can also customize the message.

banner preview

Banner preview

Your international customers will now be greeted with a personalized banner on your Subtack page. This banner features a unique discount link tailored to their location, ensuring they can enjoy exclusive savings when they proceed to checkout.

Note: Set up a temporary discount link for your own country to test this feature. Please be aware that VPN usage is monitored and any attempts to bypass restrictions will result in the links not being displayed.

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