Expand your Substack reach globally with Purchasing Power Parity (PPP) pricing

Create deals

Go to ParityDeals and add your newsletter by selecting ‘Create manually’ from the ‘Create deals’ dropdown.

Select deal types and setup product info

Please note that you need to enter the exact website URL where you want to display the banner with the coupon code.

Verify discount percentage

Verify the discount percentage for each parity group. You can also add custom pricing for a specific country by clicking on 'Add custom pricing.'

Leave the coupon code fields empty; you will add them later once you finish setting up the offer links on your Substack account.

Create special offer

Navigate to your Publication’s settings > payments > Manage special offers. Select 'New special offer' and create an offer for each parity group defined on ParityDeals with different specific discount percentages.

Copy offer links

Copy offer links from your Substack special offers list.

Paste offer links

Now, return to the Paritydeals location deals page and paste the offer links that you created into the respective parity group coupon code fields.

Add anchor tag

Click on “Next” button and from the customization section, add an anchor tag to display the links instead of discount coupons. Here, you get the entered promotion URL in the {coupon_code} parameter.

Note: You can also customize the message.